Bing Recipe Search:

by Mike Valentine on January 31, 2010

Bing has launched a recipes search using partners to provide results in a content section hosted at the search engine, in addition to serving up algorithmic results for How to Bake Chicken, you get partner provided, hosted results from three recipe sites on Bing.com

I’ve always wondered why both Yahoo and MSN have focused on partners to provide content on their portal, rather than sending you directly to the search results. The intent has always been to keep you on Yahoo or MSN, while Google gives you results quickly and sends you directly to the destination in search results.

The results for “Skirt Steak” displayed in the video screenshots (video below) show you a prominent “Recipes: Skirt Steak” link with photographs, which encourages you to click through to partner links. Currently those partners are FatSecret.com, MyRecipes.com, and Delish.com

msn-recipes-partner-delish

Great for the partner sites, but probably a move making other recipe sites (especially niche recipe sites) angry and frustrated that their organic search results are now pushed further down the page and they have to fight harder for business on Bing.

I suspect that if Google responds with a recipes move, that the results will be organically derived, and will send visitors directly to the destination sites, rather than keeping them at Google.

I’m not a cook, nor do I play one on the internet, so I’m not likely to explore this further and monitor how it’s received. The move though is instructive as to business approach differences at Google and Bing/Yahoo.

Below is the video from the Bing Blog where the announcement was made this week.

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Google Real Time Search Spam Appears

by Mike Valentine on December 13, 2009

This week saw the Google announcement of Real-time search (Twitter, and possibly MySpace & Facebook) by Google into their standard search results. This has got the SEO world talking the potential for Real-Time SEO and of the potential for spam, reputation management concerns and safety issues which might result.

Below is a WebProNews interview of Rae Hoffman (AKA SugarRae) from Search Engine Strategies in Chicago after she, Michael Gray, Frank Watson and Dave Naylor discovered how easy it was to tweet commercial spam immediately into Google results (Viagra), target competitors for reputation management nightmares, and become predators to children via popular kids search terms (Sesame Street).

It’s a real concern, uncovered by SEO’s in a very short time. There’s a real possibility that this rush to real time search could seriously damage Google as the dominant search engine if they don’t put some controls in place very quickly. Hoffman also posted to the OutSpokenMedia Blog on the topic and mentioned the SearchEngineLand post on Real-Time Search.

On the White-Hat side, here’s a WebProNews Article by Chris Crum on Google real-time search with recommendations on how to benefit from it from an SEO and SEM perspective. The most obvious advice is to use keywords in your social media posts (and #hashtags in your tweets – since those appear to be clickable from Google results). The other obvious piece here is that your business must have active social media accounts in order to appear in those Real Time Results (RTR?).

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Duplicate Content Concerns Adressed by Google’s Grothaus

October 4, 2009

Greg Grothaus of Google Webmaster Central team gives the ultimate Duplicate Content presentation which should clear up the vast majority of questions surrounding dupe content from webmasters. 14 minutes spent here will resolve a lot of concerns by webmasters and resolve questions for a few of those dual SEM/SEO types in which the SEM is [...]

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Google Caffeine Real-Time, Fresh, Fast,

August 12, 2009

Matt Cutts discusses the new Caffeine Sandbox with Michael MacDonald at Search Engine Strategies Show in San Jose. Good stuff to pay attention to, since Cutts suggests that “power users” might notice differences in the rankings between the current default search and Caffeine.
Here’s a suggestion I’d like to make for your testing if you do [...]

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Google Says Faster is Better – SEO Element?

August 10, 2009

Just stumbled across this video this morning, even though it’s been on the Google YouTube channel since June. Probably heard little about it because SEO’s pay less attention to speed than developers, but I’ve always been a fan of accessiblity issues, which SEO’s pay too little attention to as well. Speed and accessibility are related [...]

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Boondoggle SEO – Jill Whalen Stirring up Bad SEO’s

July 26, 2009

Jill Whalen, one of best SEO’s in the industry, stated the obvious last week – that there are bad SEO’s working away with unknowing, uneducated clients – and suddenly there’s an uproar due to the great (link bait) title for her Boondoggle SEO post at SearchEngineLand. Not surprisingly others interviewed Jill because she stated the [...]

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Wolfram Alpha, it’s Knowledge Engine Not Search Engine

May 16, 2009

New technology term to add to the lexicon: “Knowledge Engine”
Very distinctly different from a search engine in that you are not intended to “Find” anything at all, then leave to go look at one of the results you found. The intent here is to learn something and gain knowledge by providing queries to the Wolfram [...]

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SEM or SEO? No Both for Most Search Teams

May 8, 2009

At the MediaPost Search Insider Summit, I got the opportunity to join a panel on social media and search with Darrin Shamo of Zappos and panel moderator Bob Heyman of MediaSmith (and co-author of the book Digital Engagement). I’m not going to discuss that panel here and will leave that to another post. But an [...]

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Adsense Comes to Analytics for Webmasters

April 30, 2009
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Is Examiner.com Dominating Search Results Near Yours?

March 22, 2009

I’m a long-time subscriber to Google News and Blog alerts. They’re a great way to stay up to date with any topic and I subscribe to several alerts on subjects, companies and categories I’m interested in across a wide range of topics. Something rather startling has occurred to me in watching those results across multiple [...]

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