One of the most frequent needs of an SEO Consultant is data to help clients understand what is currently working, what is broken or in need of attention, and what Google thinks of your site speed, structural works and any errors. This means each new client will need to provide us with access to either their reporting suite (Hitwise, Adobe Marketing Cloud, SearchMetrics) – or to Google Analytics and Google Search Console (formerly Webmaster Tools).
All that means is that clients either provide remote logins to in-house tools you use or grant us direct access to Google tools via our provided Google account login. Here are a couple of screen captures of what that looks like in practice as of April 2017 and assumes you are already logged in to your Google account.
Google Analytics: Go to – https://analytics.google.com/ Here are Google instructions on how to add a user in Analytics – which will probably be kept current ongoing.
Once at the screen above, click the “Admin” at the bottom left of the screen to open the following screen:
Once there – click the “User Management” link under “All Web Site Data” as seen above, then in the screen below, enter the new user Google Account email and check the “Edit” box to give permissions. If the account needs no changes or if you will serve as intermediary to account changes, click the “Read & Analyze” link and then the box, “Notify user by email” – now finally – click the “Add” button as shown in the screen capture below. All done with Analytics.
Google Search Console – Now let’s do the same process in Webmaster Tools at https://www.google.com/webmasters/ Here’s Google instructions for adding a user to Search Console. Screen captures below give visual guidance:
Same as with Analytics, enter the new Google Account email and choose the “Full” box to give permissions. If the account needs no changes or if you will serve as intermediary to account changes, click the “Restricted” option – now finally – click the “Add” button as shown in the screen capture below. All done with Search Console.
We’ve found that not all clients take advantage of Google Search Console and we recommend that they do so. It’s valuable data that is not easily available from another single source or without sophisticated in-house tools and it should be considered. If you haven’t set it up yet, consider doing so. We’ll add a brief tutorial on how to do that in a separate post.