SEO Contest Commentary from Lee Gomes at the Wall Street Journal today. This is quite interesting for it to make news at this level and indicates how corporate America is realizing that SEO exists. Again, I’m glad to see references to good guys and bad guys (both types are discussed and several of each named – albeit without assigning those named to their appropriate shade) in a parenthetical aside:

(As they ply their trade, SEOs are known to employ a mix of “white hat,” or licit, and “black hat,” or highly questionable, methods.

But I’m happy the distiction continues to be made in major press outlets and that SEO’s come in multiple hues of ethics. I hope it occurs to more companies to enquire of SEO ethics upon hiring us to work on removing barriers to ranking of their web sites.