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Social Media PR – Press Releases for Online Business Buzz

A big two thumbs up to Jennifer Laycock of SearchEngineGuide for her discussion of the Social Media News Release” as it relates to SEO. While I’ve seen this concept discussed in the New Media Release discussion forum at Google Groups, among those involved in developing the concept, I’ve not seen it discussed by SEO’s until now. I’m a staunch advocate of traditional PR making the move to using social media and am often surprised at the resistance to change within the industry.

Highly recommend a visit to Jennifer Laycock’s excellent post on the topic where she discusses the Social Media News Release Template from Shift Communications, seen below:Social Media News ReleaseI took notice that Jennifer’s SMNR post at Search Engine Guide makes use of the AddThis bookmark and feeds buttons, which incorporate all the social bookmarking sites into a single button, she didn’t stop there, she includes a “Sphinn” button from the social media portion of SearchEngineLand to the mix. Good job Jenn – got me to go look up how to add the Sphinn button to my own page. πŸ˜‰

During a job interview about a year ago, I was asked what I thought the newest thing to come along in SEO was and I had just joined that Google Group to join in the discussion (mostly listening) and my reply to the interview question was immediately about the new hRelease. I had also been reading up that day on Lee Odden’s TopRank Blog his positive views on the New Media Release.

Interestingly, tonight when I clicked on the “Sphinn It” button at Jennifer Laycock’s post, I saw Lee Odden in the comments there, seeming to talk down the hRelease in favor of “Proper Media Pitches … by email and phone”. I’ll repeat my comments from Sphinn here, so you don’t have to hop around to complete the story πŸ˜‰

Lee, I’m surprised you appear to be on the fence here, supporting social media in PR, but acting the devils advocate here and suggesting that the Social Media Press Release is “before its time” and that “journalists are definitely not responding like they do to proper media pitches via email and phone.”

“Proper media pitches?” Sounds like you’ve tried SMNR yourself and it didn’t work for you.

Let me ask you, How long has email been a part of “Proper” media pitch? OK now that all journalists seem to use email – how long before they expect RSS feeds, technorati tags, links, embedded video? When they become available routinely in social media press releases – journalists will expect them and look for them. This is added juice – if they want it – and they will.

You can still use the phone and email if you like for those “proper media pitches” – but why not add the social media tools to the mix?

The SMNR may take a bit longer to move to the mainstream, but it will come.

Can’t wait for that and will promote it until mainstream PR folks start to listen. It will come – maybe not exactly in the way that Shift Communications see it in that template above, but it will come. PRWeb already incorporates the bulk of the elements in their hosted versions of press releases.

Here’s a video by a British firm WebitPR on why the hRelease is coming and should not be ignored.

Thanks again to Jennifer Laycock for pointing it out and bringing the hrelease one step closer. SEO’s should care about social media press releases – I hope more of us wake up to the value and begin recommending this avenue to clients so it becomes mainstream.

Comments on this entry are closed.

  • Jennifer Laycock September 11, 2007, 5:11 pm


    Long time no see! It’s been at least since my days I think…

    Thanks for the mention and the kind words. It was good to see your post at Sphinn. I realize folks like Lee and Greg want to make sure the industry realizes that a new form of press release isn’t the “solution” in and of itself, but I think they go too far in speaking against it.

    I think the SMNR, when properly applied with a solid personalized pitch is an excellent step forward. Why some people don’t want to recognize (or at least experiment) with that is beyond me…

    -Jen (Search Engine Guide)

  • Realwire September 26, 2007, 2:28 am

    Hi Mike

    Thanks for including the video. Agree completely with the two thumbs up for Jennifer’s post and great to find another SMR supporter. Your point about the SMR’s future potentially taking a different route than the SHIFT template is one I agree with and despite designing our service around the template we will be making changes/improvements over time as the service is used. In fact this process has already begun with the inclusion within the comments section of the release for a “Comments Monitor” with picture and biog of the person so visitors know if they leave a comment who will be responding. (This came from an idea from Constantin Basturea of Converseon.)

    Apologies for taking time to post this comment, have had some time off recently so have got a bit behind πŸ™‚

    Thanks again
    Adam Parker, CEO, webitpr