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SEO & Blogging: Content is King

Many SEO’s have preached “Content is King” to their clients for years. I’m one of them. So I loved this infographic release this week. I’m also one who preaches a balanced approach though, meaning – everything is incremental. There are hundreds of factors to consider and dozens that you need to do well. You can’t just spew words across a page and be done with it. We all need useful, interesting, linkable, social content. Do many things well, including content…

Some of the key points from the infographic are below in text form.

PANDA UPDATE & THE PANDA FACTOR A content marketing strategy carried across this sales management business’ landing pages, frequently updated blog posts and Tweets has steadily increased its organic search traffic through all of Google’s Panda updates. The number of referring keywords has risen by more than 150 percent over the same time period.

The major search engines are focusing on creating the best possible user experience, which means sites that offer relevant information stand to gain the most visibility.

Investing in original, quality content creation is essential to SEO success in the current search climate, and the benefits of producing visitor-friendly content go far beyond rankings. Marketers say that content creation is either “very effective” or “somewhat effective” for SE0 BRIGHT OUTLOOK Marketers are investing $12.5 billion in online content

“Try to make a site that is so fantastic you become an authority in your niche” —
Matt Cutts, head of Google’s web spam team

SOCIAL IS SE0 AND CONTENT IS SOCIAL
SOCIAL SIGNALS:

  • Bing uses Facebook Likes as a ranking signal for logged in users
  • Google says it is working on using +1 as a ranking signal
  • Tweets help Google index content faster
  • Online content shared daily social media messages include links to content

Our site quality algorithms are aimed at helping people find ‘high-quality’ sites by reducing the rankings of low-quality content.
Amit Singhal, Google Fellow

ACCORDING TO US B2B MARKETERS Consumers are more likely to click on a search result if the brand appears multiple times on the results page
PAID LINKS AD to CONTENT RATIO Ads and content bounce rate, etc.

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