I‘m a long-term advocate for moving all reasonable and appropriate aspects of daily life to digital platforms and processes. There has been tremendous resistance to this idea from those who ask, “Why work, shop, write, sign documents, communicate, learn or [...]

Every Business web site has a target market, a retail e-commerce customer, online content subscriber or a software-as-a-service user that represents their most valued website visitor. Attracting that type of visitor from search engine referrals occurs most often because search engines see the content as relevant to the search query each user has typed into the search bar Relevancy is weighed by looking at multiple factors, some considered by authors far less often than others