"Finding is reserved for those that search." — Jim Rohn

— Jim Rohn Official (@OfficialJimRohn) September 26, 2014

Jim Rohn said, “Finding is reserved for those that search” and in the context he intended, self improvement, self development and goal achievement, I’d agree with him. However, when it comes to search engines and web site visibility, it’s not as simple as seek and you shall find. If we want search engines to know about our content, we need to make it accessible (crawlable), place it within a strong hierarchy, and make certain that we provide lots of pointers to that content via social media and other external links.