Here’s a video from the Fox Business Channel with an interview of Bob Parsons of GoDaddy.com discussing their plans for a Superbowl Commercial this year and the controversy that always surrounds those ads.http://a1848.g.akamai.net/7/1848/13927/v001/godaddysof1.download.akamai.com/13755/12_18_07_Fox_Business_BP_Interview3.swf
Do Superbowl Commercials work? Well here’s one success story – GoDaddy.com apparently increased market share by 9% following the first Superbowl commercial they aired during the 2005 game to move from 16% to 25% in a week (can total market share be deterined week-by-week?). While that seems pretty substantial, they apparently moved up 11% the following two years until they ran a Superbowl commercial in February of 2007 at the Miami Superbowl and increased to 36%.
That seems like great growth, but can it be tied directly to the ads run during the game? In any case, they claim current domain name market share to be up another 6% to 42% as can be seen in the screenshot graphic below from the FoxBusiness “America’s Nightly Scoreboard” report from December. (Shown above in its’ entirety in streaming form)
|2005 Super bowl, 2007 Superbowl, GoDaddy.com Market Share