Why both XML and HTML Sitemaps? With each new client and most SEO recommendations given for site improvements comes an inevitable recommendation to add an HTML sitemap. People always point to their XML sitemap and say, “We’ve got a sitemap [...]
sitemap
XML Sitemap 101 – Starting from the Beginning What is it? This is a very basic technical document which exists entirely to tell search engines which pages from your site you’d like them to include in their search results. In [...]
Legacy web site content that generates consistent, quality traffic from search engines (which converts visitors) is golden and should be treasured. I’ve been involved in a dozen or more conversations in which the fate of “Old” content was to be [...]
