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Super Bowl Ad Ratings: USA Today, Nielsen, MediaCurves

OK, Last word on Super Bowl 42 XLII Commercials this year (one week after the game) comes from the ratings services, which turned out to have very different results and to prove how much polls and statistics can vary. The [...]

Super Bowl Bonus: Budweiser Cut The Cheese Ad

Budweiser, in an attempt to draw more audience engagement around their Super Bowl Ads this year, created a *Bonus* “Secret Spot” which was available only to visitors who either participated in a text message poll from their mobile phones or [...]

Tivo has now given us a better gauge of what SuperBowl Commercials viewers actually watch the most, rather than those they SAY they like the most. For the Tivo fans, excuse me while I tell the other 200 million uninitiated [...]