SEO is a product which must first be launched and then refined with multiple iterations, then more fine-tuning and testing. Mike worked with our content creators and 4-5 internal teams to launch a successful buying guides project. A great collaboration between content creators, internal brand voice, production and design – all required to launch a valuable SEO project that attracts and then engages search visitors. Focus on growth and attracting new traffic is the primary goal and then optimization follows. Mike’s strategy & planning is always well thought through, which helps in risk mitigation and execution for long run.
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