GoDaddy CEO Bob Parsons has revealed, on his “Hot Points” blog, that after 10 submitted spots were rejected by Fox Network, the network has approved and agreed to air the new 2008 Superbowl Ads starring Danica Patrick in a commericial he calls “Spot On” in an apparent reference to all the rejected spots which are “off” because they were rejected. In previous years, they’ve shown rejected Superbowl ads on the GoDaddy web site and will follow suit this year with those 10 ads rejected before this one was finally approved.
Although it’s apparently a cleaner version than he’ll show on the GoDaddy website on Superbowl Sunday. The ad very wisely encourages viewers to go to the GoDaddy Web site for more, while showing a “Viewer Discretion Advised” disclaimer on the bottom of the screen to warn off those who might be offended. The broadcast version is pretty tame though:
Parsons also refers in his blog post to a second approved spot called “White Light” with the star of their 2005 and 2006 commercials, GoDaddy Girl Candice Michelle, which he claims they will be attempting to purchase a second slot for – assuming anyone pulls their ads last minute next week. There is a introductory “Teaser” to that seductive ad on the site already.