Every year there is some attempt made by all advertisers to break through the clutter of about 60 very expensive ads run during the superbowl and this year the breakout ad is likely to be the Pepsi ad being discussed below. [youtube=http://www.youtube.com/watch?v=Wl1UdFFeopo]
In this commercial a couple of deaf buddies have forgotten their friends house number, but remember the street he lives on. To find him they make a huge amount of noise by driving down the street honking their car horn on the premise that everyone will come out to investigate EXCEPT their friend Bob, who won’t hear anything and will remain inside his own house, thus showing them where he lives. If nobody comes out to see what all the noise is, that must be Bob’s House.