Today I was searching for a document to handle a legal matter and turned up all manner of things I didn’t need and very little I sought. The experience of seeking a specific document and being unable to find it puzzled me because there are so many places to find things if you can simply form the proper query in a search engine text box. To be clear here, I wasn’t using a generic phrase like “Legal Documents” – I searched for the specific form I needed, using modifiers and negative terms, restricting to sites, and checking variables. When I didn’t turn up the specific document I was after, I did a bit of keyword research. “What kind of geek would do that? A search engine geek. 😉
Guess what – nobody else seems to have for that one document I needed. Sometimes, it appears, you’ve got to go to an attorney just to get the paperwork.