Every Business web site has a target market, a retail e-commerce customer, online content subscriber or a software-as-a-service user that represents their most valued website visitor. Attracting that type of visitor from search engine referrals occurs most often because search engines see the content as relevant to the search query each user has typed into the search bar Relevancy is weighed by looking at multiple factors, some considered by authors far less often than others

Organic Search Engine Optimization (SEO) on business web sites draws on both keyword research and paid search engine marketing (SEM) data to build a list of search terms to target. However there’s one very rich resource that is often ignored [...]