Mike McDonald is mistaken for SEO Superstar Rand Fishkin, taken hostage and beaten for SEO “insider” information. When the bad guys realize it’s not Fishkin, they release McDonald to have a friendly beer and hear him tell web nerd jokes. The closing graphic says, “Getting answers shouldn’t be this hard … SMX West … Get all the coverage at WebProNews.”
Creativity runs high at WPN and serves as great link bait and wonderful content for blogs that never get tired of discussing exactly the minutia that McDonald jokes about in the end.
Unfortunately, now we’re going to be flooded with videos from others trying to top this great one from the WebProNews team. I’ll wager Barry Schwartz makes a list of all the competing SEO video linkbait for SERoundtable before long and we’ll hear at SES San Jose this summer about the link counts and ranking increases of the top seo video link bait.
Looking forward to the conference myself – maybe if I use a little smarter kidnappers next time, they’ll actually get Fishkin, damnit!