To continue the conversation about Social Media News Rooms (SMNR’s) started in the last post, there’s a great podcast from “For Immediate Release” by Hobson & Holtz discussing the latest at GM of Europe launching their Social Media Newsroom. In this podcast, they also point to a social media release distributed by Cisco Systems, which is posted at CNN SmartMoney.
The Cisco press release, distributed by MarketWire, is included on the SmartMoney site with the social media links to RSS feeds and the related social media bookmarks embedded links REMOVED from the release. This is discussed by Author Shel Holtz in a brief WebProNews article about the Cisco social media release, points out how CNN removed the embedded links to video, podcasts, blog posts, Del.icio.us links and other links included in the original release.
To be fair, this is a function of standard PR distribution and may also have more to do with the CMS that CNN uses, which may drop links from all press releases. It’s not unusual for automated publishing systems to drop links from content they have no control over. But shouldn’t social media have different submission and approval processes?
Below is a player from EveryZing, which allows playback of the Hobson & Holtz “For Immediate Release” Podcast discussing Social Media News Rooms
Search Engine Marketing Conference & Expo 2007, Hong Kong
The Advanced Event for Search Engine Marketing & Optimization Comes to Hongkong, with update knowledge and case study targeting both Chinese and English market.
Search Expo ( Search Engine Marketing Conference & Expo ) is the China based conference series that keeps asian marketers ( as well as international marketers ) informed about search engine marketing and optimization issues in Chinese and English market, especially the Simplied Chinese market. These events teach you the ins-and-outs of chinese search engine marketing skill, knowledge and techs from top experts in the field, along with information from the chinese search engines themselves. These events also teach you global ( English ) search marketing skills and strategies to attract businss leads or brand awareness
Search Expo is initiated by Timev Media from China. Timev Media has the most efficient network with china leading SEO/SEM companies and their pros. Timev Media opitmizes all the resources and the conference content, bring the bilingual SearchExpo to serve the asian marketer, advertisers and search engines.
It is time to mark you calendar because you need to be in Hong Kong at SearchExpo, Nov 8th-9th, 2007
1.This Hong Kong event will be a bilingual one, in both Chinese and English
2.Organized by search authorities Inway Ni, SES Xiamen 2007 Programming Director, VP of Timev
3.Delivers real-time actionable information you need to grow your business through Search Engine Marketing.
4.Teaches the ins-and-outs of search engine marketing from top search experts and the search engines themselves.
5.Provides a unique setting to network with fellow marketers and search engine industry professionals and discuss the trends in search engine marketing.
6.Grants access to the world’s most comprehensive gathering of search engine marketing & optimization-related solutions providers and potential partners & affiliates.
7.Search Engine Marketing Conference 2007 features presentations and panel discussions that cover all aspects of search engine-related promotion.
Who you will meet
1.Global SEM/SEO gurus
2.Chinese SEM/SEO experts Stone Chen, Eric Yao and 4-6 well-selected experts
3.Search Engines from Hong Kong and mainland China.
4.Advertisers’ marketing directors .
5.B2B and Yellow Pages and their marketers
What You Will Learn
1.Who are the major search engines beyond baidu, google, yahoo?
2.How to market and optimize with characterbased content?
3.How to efficiently purchase listings guaranteed to rank your company at the top of search engine results.
4.How to understand the Chinese internet users’ behavior?
5.How to find and work with local partners?
6.How to monetize on the massive grass-root web sources?
7.How search engines list Web sites for free and through paid placements?
8.How to get free “organic” traffic by building a site that pleases search engines and your visitors ?
9.How to efficiently purchase listings guaranteed to rank your company at the top of search engine results?
10.How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy—and get tips on improving conversion if they don’t?
11.How to build links that generate traffic to your Web site, and how to avoid the penalties of “spamming” the search engines?
12.What’s coming next in the constantly evolving world of Web search, and how you can profit from those changes?
13.How to evaluate each B2B and online yellow pages?
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