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Social Media Links as Ranking Factors

Matt Cutts on Twitter & Facebook social links as ranking factors. Here he confirms that Google looks at social signals as a ranking factor, but that those signals are weak and may only apply to “Real Time” results for now. It’s become clear that social links lead to crawler activity, but as a ranking factor, those links are relatively low value – with some commentary on commentary pointing to increasing importance.

Judge for yourself, experiment and assess.